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If you look at the cord; you would also see its form. My Mind follows the same pattern.

I am Xenotive
This is the first post on Xenotive's blog.
Had a thinking time; wondering what all could be written on our blog. When we write about ourselves; it is an easy job. But when we write on the behalf of our company, it becomes slightly difficult because a company isn't human. No feelings, not emotions! And we have to think like it.
There are two ways to do that. Behave like a company: i) as in work, e.g. like I'm trying to be Ms. Xenotive or ii) write on the behalf of the people of the company; or each of contribute to write; about the work again. The second way could be to just blog; whatever we think people would like to read and of course the readings should sound interesting to them.
I like to take the second option because people or work; both should be interesting to know. People have many interests away from work; but a company? Yes, it does have hobbies, opinions, reviews to write about. The people's words are the company's words. But it can only come to the outside world if we all get to or at least try to think for work as a person. Deriving an organization’s personality is one thing but to write like that personality is another. Xenotive is all about Innovation. And we the public of Xenotive will make various attempts to be so in every post on this blog.